FACEBOOK: Testing $1 Fee For Universal Inbox Access. Windfall for FB and Potential Psycho-Pay Problem.

Posted on 12/20/2012 by

Pay For Facebook MessagesToday Facebook is testing a “paywall” to give you access to the Inbox of “non-friends.” By paying $1 you soon may be able to send a message directly to the Inbox (ie -not “Other” box) of anyone you’d like. Facebook has outlined a couple of use cases where this could be beneficial.

For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.

While these scenarios may sound good, there are other use-cases that are sure to be a windfall for Facebook, and a potential nighmare for others.

Celebrity Accounts

This “psycho-pay” model is essentially an open door for the celeb freaks of the world to hound high-profile personalities – offering the recipient nothing, but likely making Facebook a lot of dough at the expense of other’s personal brands.

The Young and Unprotected

Child protection will certainly become a sticking point with such a “free access” policy. If Billy Bob Creeper can simply pay a buck to send Mary Jo Cutie an Inbox message – and Mary Jo is freaked out by this – can she turn this feature off? Can anyone for that matter.  Hopefully Facebook has built some protection into the system. We’ll see.


For Internet Marketers this could be an opportunity to connect with potential mentors or other marketers to build relationships, work deals and grow email lists. All positive, if welcome.

There are several posts on out on this topic today. Read carefully to appreciate the importance of this.

Facebook testing ‘pay to message’ feature

Facebook is overhauling its in-house messaging system, including a test that will allow some users to ping people they’re not friends with — if they’re willing to spend a dollar.

Fox Nex

Facebook introduces new Messages inbox filters, tests $1 messages

The social network revamps its messaging service and tests a LinkedIn-like paid option for message delivery. [Read more]


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