EMAIL: Get Better Opens And Click-Through Rates Using These Simple Rules #video
Email open and click-through rates are always on the mind of information marketers. Each directly affects offers and income, and demonstrates the trust readers have with you based on the open/click rates of your email campaigns.
The quality of your list also plays a key role in the desired response, but if you at least follow some basic sending rules you’re likely going to see measurable improvements in future marketing campaigns.
Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build and awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing.
Image courtesy of crowdspring.com
Here is a video (runtime 38 mins) about email marketing. Its a training video and contains solid information.